Sale in Zuppa Logo

Sale in Zuppa is a project by Maurizio Carucci: typical Ligurian soups made only with local ingredients, preserved in glass jars and sold at farmers markets. The brand name recall an Italian idiomatic expression, "sale in zucca" (having salt in your head = to be smart).
I've designed some propositions for their logo, keeping an hand-drawn, a bit dirty look.
client
Sale in Zuppa
date
2010

Sale in Zuppa Logo

Sale in Zuppa is a project by Maurizio Carucci: typical Ligurian soups made only with local ingredients, preserved in glass jars and sold at farmers markets. The brand name recall an Italian idiomatic expression, "sale in zucca" (having salt in your head = to be smart). I've designed some propositions for their logo, keeping an hand-drawn, a bit dirty look.
client
Sale in Zuppa
date
2010